Publisher mediation
One placement.
Every line of demand.
Point a placement at as many AdMob and Ad Manager ad units as you want, with our own demand alongside them. The SDK asks once; the waterfall decides what fills. You read the result in USD, per app and per placement.
Free to join. Your Google Play listing supplies the app name and icon.
Eight formats, one integration
Every one of them ships in the same SDK and reports to the same dashboard. Pick a format to see where it sits in a running game.
Banner
A strip pinned to the top or bottom. Refreshes on the interval you set.
Filled byAdMob · Ad Manager
Drawn, advertising one of our own games. Live ads come from your mediated networks or ours, not from us.
From package name to first fill
Add the app
Paste a Play Store link or a package name. We read the live listing for the name and icon, and issue an SDK key — shown once, stored only as a hash.
Create a placement
A placement is a slot in your app, not a single ad unit. One placement can serve every format you attach to it.
Attach your ad units
Add AdMob or Ad Manager unit IDs in the order you want them tried. Insertion order is priority order, so the top rung is asked first.
Read the numbers
Impressions, clicks and network-reported revenue arrive as they happen. Nothing ships in your build but the placement ID and the key.
Numbers that tell you what to change
Revenue says how you did. These say what to do about it: where the waterfall asks and gets nothing, and where a filled ad never reached the screen.
- Match rate
- How often a demand source had an ad for the request. A rung that rarely answers belongs lower.
- Show rate
- How often a matched ad was rendered. A gap here is a preloaded ad your app never got round to showing.
Built for a catalogue, not one app
A catalogue, not one app
Every app you own under one account, with the dashboard and every report reading across all of them.
One key per app
The SDK key is shown once and stored only as a hash. Placement identifiers ship in your build; the key never has to.
Mediation you control
Reorder the waterfall in the portal and the next request reflects it. No release, no review, no waiting.
Start with one app
Add it, wire a placement, and see the numbers before you move the rest of your catalogue across.